Summertime is in full swing, and we’re currently on track for some of the hottest weather on record! We all know that Arkansas is well-known for brutally hot summers, but when we’re dealing with 90% humidity, triple digit temperatures, and heat indexes that are off the charts, most of us are prepared to do just about anything to beat the heat!

Running a small business is often a constant struggle to find ways to do more with less, and you have to strike a delicate balance between meeting your fixed costs and reinvesting in the business. During those lean months, it can be challenging to simply meet your payroll, pay your utilities, and stock your shelves with merchandise. Where can you find the money to advertise?

Operating a business storefront in a strip mall or shopping center has a lot of advantages, particularly when it comes to customers who have some time on their hands, and decide to stop in to some of the other stores that weren’t their original destination. But if you don’t do everything that you can to improve the visibility of your storefront, you could be letting new business pass you by!