Perhaps you’ve heard the term “guerilla marketing” before. If you haven’t, it simply means finding unusual and creative ways to promote your business that are effective, and don’t take a lot of money to put into action. Most small businesses have to squeeze every dollar until it screams, and their very survival often depends on it.

Congratulations! You made the savvy decision to adorn your storefront with a custom canvas awning! You’re soon going to get to enjoy increased curb appeal, lower energy costs, and an advertisement that runs around the clock. Awnings are a great way to stand out in a shopping center or a strip mall, and you’ll probably see an increase in walk-in traffic from people who are patronizing other businesses nearby, or in your shopping center.

No matter how good your product or service might be, your business can suffer if people can’t find you! Whether it’s people who are seeking out your business or people who don’t yet know that they need what you have to offer, you have to make sure that your storefront grabs their attention. This is particularly true if your business is located in a strip mall or shopping center.