Even though a lot more business is being conducted over the internet these days, the majority of retail businesses continue to operate through conventional “brick and mortar” stores. Most consumers still prefer the experience of browsing at a retail store, but it’s becoming increasingly difficult for small boutique retailers to compete with big box stores and overseas drop shippers. There are no guaranteed paths for success, but they all start with getting customers to walk through your front door. Whatever happens after that is up to you, but it’s difficult to close people that don’t pull into your parking lot!

With a few exceptions, most retailers and service providers have a lot of competition in their local marketplace. That’s why it’s important to be really good at what you do, and equally good to make sure that you create great branding. Branding is an important point of distinction that helps you get attention, increase the perceived value of your product or service, and hopefully, inspire customer loyalty.

Maple Leaf Awning & Canvas has been providing premium quality awnings and canopies for businesses and homeowners for over three decades now, and we take a lot of pride in our work. We love helping our residential customers enjoy outdoor activities year round, and our eye-catching awnings are a great way for a small business to stand out in a shopping center. They’re also one of the most cost-effective ways to make an upgrade.