Monthly Archives: August 2015

For most small business owners, paying bills and budgeting for fixed costs is a constant, daily struggle. There always seems to be a lot of month left at the end of the money, and upgrading a storefront may not be the highest priority. On the other hand, any savvy business owner understands the importance of promoting and growing the business, and seeks out ways to reinvest in the business that will offer the maximum “bang for the buck.”

The past several Arkansas summers have been punishingly hot, and this one has been no different. To make matters worse, fall always seems to start a little bit later each year. When high temperatures continue long after summer officially ends, it may be tempting to simply give up on backyard fun, and just get caught up on all those movies and TV shows that you recorded.

There are many well-documented reasons to upgrade a storefront with a custom canvas awning, but if you were to ask business owners which reasons are the most important, you’d probably find visibility and branding at the top of most of their lists. An awning is one of the most cost-effective marketing tools available for a small business, and it’s an advertisement that runs around the clock. An awning greets customers, and encourages them to pull into your parking lot. That’s why it’s so important to select eye-catching colors, and to put your logo front and center.